Why Future Founders Are Building in Public (and Why You Should Too)

The future of founding is happening in public.

Gone are the days where you secretly build in your metaphorical garage.

Only to unveil a finished product when it’s “perfect.”

The founders who are winning today?

They’re sharing every step of the way.

Flaws, missteps, random thoughts, and all.

So, What’s “Building in Public”?

It’s simple.

You document your journey while you build, instead of waiting for a perfect outcome.

Share your wins, your struggles, and your real-time thoughts with your audience.

And the best part?

It works

Why Does Building in Public Work?

People Root for the Process.

Think about it.

We love the story of the underdog.

When people see your raw, unfiltered journey,

They become emotionally invested in your success.

Transparency builds trust, and trust builds fans.

Real-Time Feedback.

When you share what you’re working on as it’s happening,

You open the door for instant feedback from your community.

You’re not operating in a vacuum anymore.

You’ve got a ton of followers who want to help.

This real-time input is like having a crowd of collaborators always ready to contribute.

Authenticity is Magnetic.

Let’s be honest, perfection is overrated.

People are tired of overproduced, polished stories.

They want real.

When you build in public, you’re not just a founder.

You’re a relatable human with messy, exciting, and sometimes downright weird moments.

You Build Faster.

Sharing your work openly doesn’t just help you build relationships.

It helps you build faster.

By putting your ideas out there, you gain momentum.

You’ll test ideas, pivot quickly, and grow faster because you’re not bogged down by overthinking.

Practical Tips to Start Building in Public

You don’t need to have a massive audience or a groundbreaking product to start.

All you need is the willingness to share your journey.

Here’s how:

Share the Small Stuff.

You don’t need to wait for a huge breakthrough to post.

Share your thought process,

Your day-to-day tasks,

Or even what’s currently confusing you.

Your audience is begging to see behind the curtain.

Ask for Input.

Don’t be afraid to invite your audience in.

Post a quick question or share a dilemma you’re facing.

It’s engagement gold.

Be Consistent.

Building in public isn’t a one-time thing.

Make it a habit to share regularly, even if it’s just a quick thought or challenge.

The more consistently you show up, the more invested your audience becomes.

The Bottom Line

The founders who are winning aren’t waiting for the perfect moment.

They’re sharing their imperfect moments in real time.

When you build in public, you create a community that’s not just watching,

But cheering you on, giving feedback, and even rooting for you when things go sideways.

So, what’s stopping you?

Talk soon,

Andrew

P.S. Perfection is boring. People want real. Start sharing.